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Check out the latest Team Chatter articles below, part of our newsletter dedicated to sheet printing, which highlight Appvion products, carbonless paper/printing news, digital paper/printing news and any Team Appvion exclusive contests or offers.

To view our archive of previous Team Chatter newsletters, visit the 'Newsletter Archives' section to the right of this page.

5 Ways to Kick A$$ & Print Names in 2018
5 Ways to Get Your Sheet Together This Year

2018 is full steam ahead for the printing industry! In fact, several print platforms are forecasted to grow relatively quickly this year,1 including:

  • Inkjet – both wide format and production
  • Wide-format – digital and inkjet
  • Digital toner based

Some specific print market segments are also predicted to grow faster than other sectors.1 These include:

Packaging and specialty packaging

  • Labels and wrappers
  • Signage
  • Direct mail – Point of purchase

Are you ready to kick some printing A$$ in 2018? Use these 5 tips to get started!

  1) SET GOALS
    What do you want to have accomplished by the end of 2018? Company growth? New accounts? Expanded existing accounts?

Draw that picture in your head. Then write it down:

  • Make realistic goals.
  • Make a manageable number of goals – challenging yet realistic.
  • Involve your employees.
  • Refer to your goals often.
  2) PLAN
    The 2018 print forecast is positive but the economy could slam on the brakes or hit the accelerator. Whatever happens, you need to plan for it:
  • Think about 2017.
  • Make note of what went right, what went wrong and what needs to change to make 2018 better.
  • Prepare for changes: increasing postal rates, shifts in the paper market, demand for shorter production cycles, greater requirements to protect confidential data, etc.
  • Take advantage of new tax laws that benefit your business.
  • When you introduce a new product or master a technique, plan how you're going to maintain that position and spread the word.
  3) COMMIT
    Know your customers. Know their needs, wants, challenges, budgets, current clients; everything that will help you know them better. Then, commit to them, help overcome their challenges, solve their problems and succeed:
  • Make communication transparent.
  • Be (and act like) a partner rather than just a vendor or supplier.
  • Make sure your objectives align with your customer's objectives.
  4) MAKE HEALTHY CHANGES
    As the saying goes, "Work smarter, not harder." That is true now more than ever. Accounting programs, software and cloud storage can help your office be more efficient. For your shop floor, invest in presses that are designed to run smoother, faster and more efficient.

To up the ante on what your printer can do, use Appvion paper products such as: NCR PAPER* Brand carbonless paper, kaBoom!® Colored Papers and more. Appvion products are specifically designed to provide exceptional runnability, sharper images, bolder color and problem-free post-production performance.

As 2018 begins:

  • Actively look for ways to be more efficient.
  • Align with partners that care about your success and will help reach your goals.
  5) EVOLVE
    Take a good look in the mirror. Are you good enough? Are you smart enough? Yes. You most definitely are! But you can always be better, smarter and more prepared.

Continue to evolve to keep your edge and prepare for success beyond 2018. If you're not giving yourself an A (or at minimum a B) in an area, invest in that area:

  • Diversify your products and/or services.
  • Ride the wave of trends.
  • Purchase updated software technology.
  • Recognize your employees – make sure they know they are valued.

As you kick A$$ in 2018, Appvion looks forward to being by your side and helping kick it far and hard!

1 http://ppiassociation.org/News/Printlandia/
2017/12/Trends-in-2018-for-the-Print-Market

https://www.inc.com/mareo-mccracken/for-sales-success-in-2018-make-sure-you-do-these-things-first.html

https://www.printmediacentr.com/2017/11/14/5-things-printers-need-to-keep-an-eye-on-to-kick-a-in-2018/

The Results Are In!
Survey says...

The 2017 results for the Communication Survey, which asks questions about the resources Team Appvion members use to gain industry and product knowledge, is done! The results will help us offer you valuable information to help you make the best business decisions.

In our 2017 survey, we continued to ask two key questions:

  • What information resources/how often do you use each to increase your business/product knowledge or assist in making purchase decisions?
  • What trade publication (online or print) do you use as an information resource the most?

This year, we also polled our direct mail audience and asked them slightly different questions.

New questions asked in the 2017 survey:

  • How often do you visit the Team Appvion website?
  • Rank the following in importance when purchasing carbonless paper:
    1. Service
    2. Quality
    3. Price
  • When printing carbonless forms, what types of printers do you use?
  • What brand and model type of digital equipment do you use?
  • Are you considering purchasing a production inkjet press in the next 12 months?
  • What types of articles do you like to read?

SURVEY HIGHLIGHTS

  • Email and websites continue to be the #1 and #2 resources for information. Although daily usage is slightly down from 2016, they still remain the top choices.
    • Nearly 50% utilize email daily
    • Nearly 40% utilize websites daily
  • The #3 and #4 information resources used are direct mail and e-newsletters. Most members use these resources at least once a month.
    • Nearly 25% utilize direct mail monthly
    • Nearly 30% utilize e-newsletters monthly
  • Online publication viewing dropped 13%
  • Online forum participation jumped 9%
  • Publications used:
    1. Printing Impressions – 34.1%
    2. Quick Printing – 23.4%
    3. In-Plant Graphics – 20.3%

With the new question of ranking service, quality and price, quality of merchandise was reported as the #1 factor when making a buying decision.

  • Equipment used for carbonless paper printing:
    • Digital – dry toner or offset – 75%
    • Konica Minolta Bizhub – 27%
    • Ricoh Pro – 20%
  • Approximately 10% of respondents indicated that they were considering purchasing production inkjet equipment within the next 12 months.
  • Article preferences:
    • Printing equipment and techniques – 68%
    • General business topics – 46%

Thank you to everyone who participated in the 2017 survey! The information provided is vital to our continued service to you.

Check out the latest Team Chatter articles below, part of our newsletter dedicated to sheet printing, which highlight Appvion products, carbonless paper/printing news, digital paper/printing news and any Team Appvion exclusive contests or offers.

To view our archive of previous Team Chatter newsletters, visit the 'Newsletter Archives' section to the right of this page.

Sources for product knowledge

Oldest Press Archive
Oldest Press Archive
Oldest Press Archive
Read about carbonless sheet printers' oldest presses and see photos
Where to Buy Appleton Digital Paper
Where to Buy NCR Paper* Brand Carbonless