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Check out the latest Team Chatter articles below, part of our newsletter dedicated to sheet printing, which highlight Appvion products, carbonless paper/printing news, digital paper/printing news and any Team Appvion exclusive contests or offers.

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E-mail? Direct Mail? Both!
E-mail? Direct Mail? Both!

Do you get a lot of e-mails? If you do, welcome to the club. According to The Radicati Group, a technology market research firm, the estimated number of emails sent per day (in 2017) is around 269 billion.

In this hyper-digital world, e-mail marketing seems to be the way to go. But that doesn't mean direct mail is down and out. In fact, it's very up and very in!

  • 80-90 percent of direct mail gets opened.1
  • The average lifespan of a direct mail piece is 17 days.2
  • 70% of consumers think mailings are more personal than the internet.1
  • Direct mail elicits a response rate of 4.4%, while e-mail elicits 0.12%.2
  • 79% of consumers act on direct mail immediately upon receiving it; 45% respond immediately with e-mails.2

There's so much to gain with direct mail: It's an opportunity to use strong calls to action, such as urging customers to go to websites for more information or free offers. Plus, people really like getting mail. A blip of "You've Got Mail" is nothing compared to reaching into that mailbox and grabbing hold of mail – something made, designed and crafted specifically for the human touch.

There's also a lot to gain with e-mail: It's a relatively low start up cost. It has the potential to provide interactive content. And it reaches people wherever they are on whatever gadget they may be using at the time (cell phone, tablet, computer, etc.).

Here's a little secret: Using digital and direct mail together could lead to response rates that more than double the typical results*. Both tactics have strengths that complement each other to make a marketing campaign full and well-rounded. And together, e-mail and direct mail offers a one-two punch that helps achieve better brand awareness, increased ROI and an overall greater customer experience.

1. http://smallbiztrends.com/2017/01/direct-mail-marketing-statistics.html January 10, 2017
2. http://www.Digitaldoughnut.Com/Articles/2017/February/Infographic-Direct-Mail-Vs-Email
*http://www.ez24x7.com/blog/25-direct-marketing-statistics-prove-direct-mail-works/
*http://www.act-on.com/blog/direct-mail-is-not-dead-top-4-ways-to-integrate-digital-and-direct-mail/

Celebrate Life, Liberty and the Pursuit of Eye-Popping Color with kaBoom! Colored Papers
Celebrate an explosion of color made in America – kaBoom!® Colored Papers.

Manufactured in the United States, kaBoom! offers printers the freedom to pursue the American dream: gain prosperity and success by providing the highest quality product to meet the challenges and demands of the printing industry.

In kaBoom! you can trust. From firecracker red to white to boomin' blue and all colors in between, kaBoom! provides rich, uniform color, superb printability and outstanding performance. The bold and lively colors explode off the page and are ideal for all types of business and personal communications. kaBoom! is great for menus, posters, envelopes, direct mail, brochures, flyers, arts and crafts and school supplies.

Available in rolls or sheets and in both stock colors and custom colors, kaBoom! Colored Papers:

  • Are dyed, not tinted for uniform color and outstanding performance.
  • Perform smoothly on offset, laser and inkjet printers.
  • Are available in text, cover, vellum bristol and index grades.
  • Come in a full color palette and custom color matching.
  • Are acid- and lignin-free for lasting quality.
  • Are durable and stiff to ensure a brilliant post-processing performance.
  • Are available with shorter lead times and lower minimums.
  • Offer a 100% satisfaction guarantee.
  • Are made with pride in the USA.

Here's to life, liberty and the pursuit of eye-popping, explode-off-the-page-color – with kaBoom!

kaBoom! Infograph
Download this free Color InfoGraph (pdf download) to learn more about how to get your business booming with color.

Find out where you can purchase kaBoom!. Click here.

Mardi Gras is Party Gras with the Colors of kaBoom!
Mardi Gras is Party Gras with the Colors of kaBoom!

Nearly 1.5 million people gather in New Orleans every year to experience Mardi Gras – all the glitz, glamour, beads, bands, floats, festivities and food!

kaBoom!® Colored Papers fit right into the brilliance and majesty of Mardi Gras. The bold and lively colors burst off the page and bring a magnificence to any and all types of business and personal communications.

In fact, when Rex, the King of the Carnival, declared purple, green and gold the official colors of Mardi Gras in 1892, kaBoom! Orchid Outburst, Gnarly Green and Glamorous Goldenrod would definitely have been his go-to for invitations, flyers, envelopes and more! Advantages of kaBoom! include:

  • Dyed (not tinted) for rich, uniform color and superb printability
  • Stock and making sheet items with low minimums and short lead times
  • Full color palette and custom color matching
  • Demonstrates excellent performance on offset, laser, desktop inkjet and all office equipment
  • Acid-free and lignin-free for lasting quality
  • Backed by world-class service including customer service, sales and technical support
  • 100% satisfaction guarantee

If you'd like to know more facts about the history and traditions of Mardi Gras, go to: www.mardigrasneworleans.com.

To request your free swatch book of kaBoom! Colored Papers! Click here.

Keep Your ROI's High & Postage Costs Low
Lick Postage Costs In 2017

Effective January 22nd, 2017, the cost of a United States First-ounce First-class Mail® will increase two cents – from 47¢ to 49¢. Most other types of mailings will increase as well: letters will increase 2% and flats will increase 2.5%.* This could deter your customers from sending direct mailers.

Here are some first class ideas to help your customers save**:

SMALL IS BIG.
Size matters. Keep mail pieces at letter size, which is a minimum of 3 1/2" high by 5" long and a maximum of 6.125" high by 11.5" long. Mail pieces larger than that fall into the flats category and have a significantly higher postage rate – up to more than twice as much per piece.

SHED SOME WEIGHT.
Keep the weight of the paper low – 7pt minimum for postcard rate, 9pt for letter weight. You can use minimum 70# text paper and 1" tab closures. When a mailer exceeds 3 oz., it must go in an envelope.

GET IN THE THICK OF THINGS.
Using thicker paper actually saves money. Any mailer that is at least 0.009" thick can save 25¢ or more per piece.

BE AFRAID OF THE DARK.
Avoid dark paper stock or printed images in the address area. Postal address reader machines must be able to discern the barcode against the background or you pay more postage.

TAKE THE LONG WAY HOME.
Make sure the delivery address on your letter size mail is parallel to the longer dimension of the mail piece or it will be more expensive to send.

STAY CENTERED.
Keep tri-folded self-mailers addressed on the center panel. This will qualify them for discounted automation postage.

KEEP TABS ON THE TABS.
Design the mail piece to use the smallest and least number of tabs or glue lines. Folded letter size self-mailers require tab or glue closures to get the lowest postage, but use as few as possible.

DON'T BE A SQUARE.
Keep the aspect ratio rectangular. The aspect ratio (length divided by height) has to be between 1.3" to 2.5". Mail pieces that fall outside those ratios could cost twice as much to send.

With 70% of people curious to find out what's in their mailbox, and 42% of recipients reading or scanning mail pieces,*** direct mail is alive and well. So help your customers lick postage costs!

Download a PDF of the USPS 2017 Price Change Fact Sheet for information on all postage changes taking effect on January 22nd. CLICK HERE.

*USPS January 2017 Price Change Fact Sheet
**Compiled by Eye/Comm, a direct marketing and focused solution company based in Santa, CA.(http://www.eyecomm.org/)
***25 Direct Mail Statistics For 2016, Compu-Mail
(http://compu-mail.com/blog/2016/07/27/25-direct-mail-statistics-for-2016/)

Oldest Press Archive
Oldest Press Archive
Oldest Press Archive
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